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Creating content

There are some simple steps you can take to make sure content on your network pages is easy to read and engaging. Following the guidelines below will also help search engines “read” the IOSH website and favour us more highly in search results.

Writing content

  • When writing content, it’s helpful to put yourself in the user’s shoes and think about what they expect and need from your network pages.
  • Remember, not all users will be members of your network. Some might simply be interested in joining your network, or need information relating to your sector
  • Make sure content is concise and has a clear purpose. Users don’t want to read through large amounts of text and will leave a page quickly if they are not engaged
  • If you do need to include large amounts of text, clear headers can help split up the information
  • Bullet points can help make information easier to read and process
  • Write in plain English, don’t use over complicated language.

Download our Digital content guidelines for further guidance on writing for the web.

Adding hyperlinks

Hyperlinks, or links, should add value to the content on the page. It should also be obvious to the user where the link will take them. Avoid phrases such as “click here” or “go to”. Instead, your link should be behind a meaningful phrase, such as “Download the presentation” or “Visit the conference website”.

Formatting links in this way will also help visitors with sight difficulties who use software such as a screen reader.

Archiving content

Too many pages can be difficult to navigate. Regularly archiving or removing content will help stop your network pages from becoming too big, and will ensure that out of date or irrelevant information is taken out of the public domain.

Using images

If you are adding images to your network pages, they should be high quality images. They should not be blurry, and should be a suitable size. It’s easier for us to make an image smaller than make it bigger.

To avoid copyright issues, you should avoid sourcing images through Google. You should make sure you have the permission to publish the image, which should not be a problem for photos of network events or committee photos, for example, so long as those in the photo have given their consent. There may be legal repercussions for IOSH if we publish images we do not have the right to use. We may query where a photo has come from or suggest an alternative image if we are concerned about the image supplied.

If you would like help sourcing an image, for an event brochure for example, our Design team will be able to help find a suitable image. Please contact your Regional Manager (branches) or Relationship Manager (groups) for further support.